Black Friday is the perfect time to upgrade your home entertainment with a stunning OLED TV. This year, top models like the LG 65-Inch OLED evo C5 Series and Samsung S90F stand out for their picture quality, gaming features, and smart platform enhancements. However, each offers distinct advantages—and tradeoffs. If you’re after the best overall picture and gaming performance, the LG C5 Series is hard to beat, though it comes at a higher price. For larger screen real estate, the Samsung 77-Inch S84F offers impressive visuals with a sleek design, but its size and premium cost might be a barrier. Whether you prioritize gaming, streaming, or aesthetics, this roundup helps you choose the right OLED deal for Black Friday 2026.
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Key Takeaways
- The LG OLED evo C5 Series offers the best balance of picture quality and gaming features, ideal for dedicated gamers and cinephiles.
- Samsung‘s 77-inch S84F provides a larger display with vibrant colors but at a significant premium and size, better suited for spacious rooms.
- The Samsung S90F combines deep contrast, vibrant colors, and smooth motion with AI upscaling, perfect for sports and fast-paced gaming.
- LG’s B6 Series presents a more affordable OLED option with strong visuals and gaming capabilities, but lacks some of the premium features of newer models.
- Pricing varies widely; premium models deliver advanced features but may stretch tighter budgets, making smart choices crucial during Black Friday.
| oled tv deals black friday | Screen Size | Resolution | Processor | HDR |
|---|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | 4K UHD | α9 AI Processor Gen8 | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | 65 inches | 4K | a11 AI Processor Gen 3 | — |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | NQ4 AI Gen2 | OLED HDR |
| LG 65-Inch Class OLED AI 4K B6 | 65 inches | 4K | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | HDR+ |
More Details on Our Top Picks
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 Series stands out for its exceptional picture quality, with deep blacks and vivid colors thanks to self-lit pixels. Its α9 AI Processor Gen8 enhances every scene, making it ideal for viewers who want cinema-quality visuals. The gaming suite, including 0.1ms response time, 144Hz VRR, NVIDIA G-Sync, and AMD FreeSync, makes it a top choice for gamers seeking smooth, responsive gameplay. The sleek design with a nearly invisible bezel and the innovative Art Gallery mode make it a stylish addition to any room. However, its premium price and complex features might be overwhelming for casual users or those with smaller budgets.
Pros:- Exceptional picture quality with deep blacks and vivid colors
- Advanced gaming features for smooth, fast gameplay
- Sleek design with Art Gallery mode
- Intuitive webOS 25 platform for streaming
Cons:- Premium price may be high for some budgets
- Complex features require a learning curve
- Heavy and large, needing ample space
Best for: Dedicated gamers and home theater enthusiasts willing to invest in top-tier performance
Not ideal for: Budget-conscious buyers or those who prefer simple, plug-and-play smart TVs
- Screen Size:65 inches
- Resolution:4K UHD
- Technology:OLED evo, Self-Lit Pixels
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision
- Audio:Dolby Atmos
Our verdict“This model offers the best blend of picture quality and gaming capabilities, making it ideal for serious entertainment enthusiasts willing to pay a premium.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series offers a compelling mix of perfect black levels and vibrant color reproduction, thanks to self-lit pixels. Powered by the a11 AI Processor Gen 3, it delivers sharp, clear images with enhanced speed, making it suitable for both streaming and gaming. Support for Dolby Vision, Dolby Atmos, and Filmmaker Mode elevates movie nights, while the 165Hz refresh rate and G-Sync make it a strong choice for gamers. Its smart platform, webOS with AI enhancements, provides access to over 400 free channels and extensive on-demand content. Its high price and complexity might be a hurdle for casual users or those new to OLEDs.
Pros:- Vivid picture quality with perfect blacks
- Advanced gaming features for smooth gameplay
- Extensive smart platform with many content options
Cons:- High-end price may be a barrier
- Features may require a learning curve
Best for: Home theater lovers who want vivid visuals combined with smart content options and gaming features
Not ideal for: Casual viewers or buyers on a tight budget who prefer straightforward TVs
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR Support:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:165Hz, G-Sync
Our verdict“A versatile OLED with excellent picture quality and gaming features, best suited for tech-savvy home entertainment fans willing to invest more.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung OLED S84F 77-Inch combines stunning 4K visuals with AI-enhanced processing, delivering vibrant colors and deep contrast. Its wave-inspired design adds an elegant touch, making it a centerpiece in any room. The NQ4 AI Gen2 processor ensures sharp images with true-to-life color, while the 120Hz refresh rate and AI-driven motion smoothing make sports and fast-paced gaming fluid. Access to over 2,700 free channels via Samsung TV Plus adds value for cord-cutters, but its large size and high price make it less suitable for smaller spaces or budget-conscious buyers.
Pros:- Large, immersive display
- Vibrant, accurate colors and contrast
- Elegant, modern wave-inspired design
- Excellent motion handling for sports and gaming
Cons:- Requires a large space
- High cost due to size and features
- Full smart features require Samsung account
Best for: Large living rooms and those seeking a stylish, expansive OLED display
Not ideal for: Smaller rooms, budget shoppers, or those who prefer smaller screens
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Design:Wave-inspired, thin bezel
Our verdict“Ideal for those with spacious rooms who want an impressive, large-format OLED with eye-catching design and excellent visuals.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Vision
The LG OLED B6 Series offers strong visuals with perfect black levels and vibrant colors, powered by AI processing. It supports Dolby Vision and Atmos for cinematic sound and picture quality, making it a good choice for entertainment lovers on a budget. Its 120Hz refresh rate and gaming compatibility with VRR and G-Sync add versatility. Still, as a more affordable OLED, it might lack some of the latest processing power or design finesse found in high-end models, and prolonged static images could risk burn-in.
Pros:- Excellent picture quality with deep blacks
- Supports cinematic HDR and immersive sound
- Good gaming features for casual gaming
Cons:- Potential burn-in with static images
- Less premium design and features compared to flagship models
Best for: Budget-conscious buyers who want OLED quality without the highest price
Not ideal for: Heavy gamers or users concerned about burn-in over long static content exposure
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
Our verdict“A solid, affordable OLED option that offers great visuals and sound, suitable for budget-conscious enthusiasts who still want quality.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung OLED S90F offers exceptional 4K visuals with vibrant colors and deep contrast, thanks to AI-powered upscaling. Its 144Hz refresh rate and Motion Xcelerator make fast-moving sports and gaming appear smooth and fluid. The HDR+ mode enhances contrast and color vibrancy, elevating streaming content. Built-in Alexa adds smart home convenience, and the Pantone® Validation guarantees color accuracy. Its premium price and performance-dependent gaming performance on PCs might be a consideration, but for streamers and sports fans, it’s a compelling choice.
Pros:- Exceptional 4K picture with AI upscaling
- High 144Hz refresh rate for smooth motion
- Vibrant colors with HDR+
- Built-in Alexa for smart home control
Cons:- Performance of 144Hz gaming depends on hardware
- Premium price point
- Upscaled content quality varies
Best for: Fast-paced gaming, sports lovers, and streamers who value smooth motion and vibrant visuals
Not ideal for: Casual viewers or those with smaller budgets seeking basic smart features
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
Our verdict“A high-performance OLED for sports, gaming, and streaming fans who prioritize motion clarity and vibrant visuals at a premium cost.”

How We Picked
Our selection process focused on recent 2025-2026 OLED models that offer high-end picture quality, gaming capabilities, and smart platform features. We prioritized models with self-lit pixels, HDR support, and fast response times, which are essential for immersive viewing and gaming experiences. Price was a key factor, but so was the inclusion of features like Dolby Vision, Dolby Atmos, and HDMI 2.1 ports, ensuring these TVs meet the demands of modern content. We also compared design, size options, and user reviews to identify models that balance value and performance for Black Friday shoppers.
| oled tv deals black friday | Processor | HDR |
|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | α9 AI Processor Gen8 | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | — |
| Samsung 77-Inch Class OLED S84 | NQ4 AI Gen2 | OLED HDR |
| LG 65-Inch Class OLED AI 4K B6 | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | HDR+ |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV during Black Friday calls for considering your specific needs—whether it’s gaming, streaming, size, or budget. OLEDs excel at delivering perfect blacks, vibrant colors, and wide viewing angles, making them ideal for cinematic experiences and fast-paced gaming. However, understanding the key features like processor power, HDR support, refresh rates, and smart platform capabilities can help narrow down options. Additionally, size and price are critical factors, especially during Black Friday deals where discounts can be substantial but vary widely.
Picture Quality and Processing
For the best viewing experience, look for OLEDs with advanced processors like LG’s α9 or Samsung’s NQ4 AI, which enhance image clarity and color accuracy. Support for Dolby Vision and HDR10 elevates contrast and brightness, making movies and games more immersive. The deep blacks and vibrant colors are hallmarks of OLED technology, but ensure the panel size matches your room to avoid overwhelming smaller spaces or underwhelming larger ones.
Gaming and Motion Features
If gaming or sports are priorities, focus on models with response times under 0.1ms, high refresh rates like 120Hz or 144Hz, and support for G-Sync or FreeSync. These features minimize motion blur and tearing, providing a smoother experience. Be aware that high refresh rates often come with a higher price and may require compatible hardware for the best performance.
Smart Platform and Connectivity
Most premium OLEDs now include webOS or Tizen platforms, offering access to thousands of apps and streaming services. Look for features like multiple HDMI 2.1 ports for gaming consoles and a user-friendly interface. Built-in voice assistants such as Alexa or Google Assistant add convenience, especially if you are integrating your TV into a smart home setup.
Size, Design, and Price
Size matters; larger screens like 77 inches make a statement but require ample space and come at a higher cost. Slim, modern designs with near-invisible bezels add aesthetic value. During Black Friday, discounts can significantly lower prices, but it’s wise to balance features with your budget. Be cautious of models with many advanced features that might push the price beyond your planned expenditure.
Frequently Asked Questions
Are OLED TVs good for gaming?
Yes, OLED TVs excel at gaming thanks to their fast response times, deep blacks, and vibrant colors. Many models now include HDMI 2.1 ports, 120Hz or higher refresh rates, and support for G-Sync or FreeSync, which help reduce motion blur and screen tearing. However, it’s advisable to pair these TVs with gaming hardware capable of matching their high refresh rates for optimal performance.
Will I experience burn-in with OLED TVs?
While OLED panels are susceptible to burn-in when static images are displayed for extended periods, modern models incorporate features like screensaver modes and pixel shifting to mitigate this risk. For typical daily use, burn-in is less of a concern, but if you plan to leave static images or logos on screen for long periods, it’s worth considering other display technologies or taking precautions.
What is the best size for a Black Friday OLED TV?
The ideal size depends on your room size and viewing distance. Larger screens like 77 inches provide an immersive experience but require more space and come at a higher price. For standard living rooms, 55 to 65 inches often strike a good balance between size, affordability, and viewing comfort. During Black Friday, deals on larger models can make bigger screens more accessible than usual.
Are there significant differences between LG and Samsung OLEDs?
Both brands produce high-quality OLEDs, but there are subtle differences. LG models tend to emphasize cinematic picture quality, with features like Art Gallery Mode and webOS. Samsung’s OLEDs often focus on vibrant color accuracy, innovative design, and higher refresh rates, making them appealing for sports and gaming. The choice depends on your priorities—image fidelity versus motion handling and design aesthetic.
Is it worth waiting for Black Friday deals?
Absolutely. Black Friday often features substantial discounts on premium OLED models, sometimes trimming hundreds off the regular price. If you’re planning a high-end upgrade, waiting can save you a significant amount, making it easier to afford larger or more feature-rich models. However, stock may be limited, so quick decision-making is advisable once deals are live.
Conclusion
If you prioritize the best overall picture quality and gaming features, the LG C5 Series makes a compelling choice despite its higher price. For those seeking larger displays with a sleek design, the Samsung 77-inch S84F offers immersive visuals but requires more space and budget. Budget-conscious buyers who still want OLED quality should consider the LG B6 Series, balancing affordability with performance. For sports and fast-paced gaming, the Samsung S90F delivers smooth motion and vibrant colors, though at a premium. Ultimately, your decision should align with your room size, entertainment needs, and budget, especially during Black Friday when deals make premium models more accessible.
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